Core programLimited pilot spots

The Maps Pack Program

Six kinds of work, done every month, that make Google more confident putting your company in the map pack, the three listings with a Call button that sit near the top of a phone search. Measured with a map grid. Backed by one written guarantee.

$995/ month · 3-month minimum, then month to month

Pilot: first month $300 for limited pilot spots, in exchange for case-study permission.

Illustrative example
Illustrative example: a generic map search for “furnace repair near me”. A fictional business, Your Local Business, is the first of three listings in the map pack, with Call, Directions and Website buttons.

What’s included every month

Six jobs. All of them, every month.

Nothing here is a mystery “SEO package.” Each item is something you can see in your profile, on your site or in your report.

Google Business Profile management

  • Primary and secondary categories chosen for the jobs you want
  • Services and service area written out in full
  • 8 posts a month: offers, recent jobs, seasonal reminders
  • New photos uploaded regularly
  • Spam and fake competitor listings reported to Google

Review engine

  • Review requests set up inside the software you already use for jobs or invoicing
  • Every review answered within 48 hours, good or bad
  • Requests sent to every customer right after the job, never filtered or scripted

On-site work

  • Up to 2 new service or city pages a month
  • Up to 5 on-page edits a month: titles, meta descriptions, schema, name/address/phone, internal links
  • WordPress, Wix or Squarespace
  • No redesigns: we improve the site you have

Citations

  • Month 1: cleanup of wrong or duplicate listings
  • Build-out of the main US directories
  • Same name, address and phone everywhere, so Google and AI tools see one consistent business

Tracking

  • Monthly 5×5 map grid on 3 core keywords
  • AI visibility check across 10 fixed prompts in ChatGPT and Google AI Mode
  • Same settings every month, so changes are real changes

Reporting

  • 1-page monthly report: grids, scores, what we did, what’s next
  • 5-minute video walkthrough you can watch from the truck
  • Calls and direction requests from your profile insights, if you share them

Sample report

What lands in your inbox each month

One page. No vanity charts. Here’s the layout, filled with fictional data.

Monthly report · Example Plumbing Co. · Month 3Sample — illustrative data
Sample report map grid, this monthIllustrative example. 5 by 5 map grid for the search “emergency plumber”. Average map rank 7.7, 2 of 25 points in the top 3, 0 points outside the top 20.1099111286671184269943898771010THIS MONTHIllustrative example
Avg. map rank7.7Top-3 points2 / 25

Scores vs. baseline (keyword 1 of 3)

Avg. grid rank14.2 → 7.7Top-3 points0 → 2

What we did

  • Done8 profile posts, 14 new job photos
  • Done2 new pages: “Water heater repair” and a city page
  • DoneAll new reviews answered within 48 hours
  • Waiting1 spam listing reported, awaiting Google

Next month

Drain cleaning page, refresh service descriptions for winter, follow up on the spam report.

Our only guarantee

Day-60 Grid Guarantee: the fine print, in plain English

1. We record your baseline

Within 7 days of getting manager access to your Google Business Profile, we run a 5×5 grid (25 points) centered on your business for 3 keywords we agree on together, on mobile. That’s 75 readings. Any reading outside the top 20 counts as 21.

2. We score it two ways

Average Grid Rank (AGR): the average of all 75 readings. Lower is better.
Top-3 count: how many of the 75 readings put you in positions 1–3.

3. We re-check on day 60

Between days 58 and 62, same keywords, same grid, same center point, same device type. You get both maps side by side.

4. What “improved” means

Either one counts:

  • AGR is at least 2.0 positions better, or
  • Top-3 count is up by at least 8.

If your baseline AGR is already 4.0 or better, improved means top-3 count up by at least 5.

5. If it hasn’t improved

Month 3 is billed at $0, and we keep working. No forms to fill in, no argument: the two maps decide.

6. What we need from you

  • Google Business Profile manager access and website editor access within 7 days of signing
  • Draft approvals within 5 business days
  • Keep sending review requests to customers

7. When it doesn’t apply

The guarantee is void if your Google Business Profile is suspended for reasons outside our work, or if the business changes its name, address, phone number or primary category during the 60 days. Each of those resets how Google sees you, so a fair comparison isn’t possible.

8. What it is not

It’s not a promise of any specific position, of being #1, or of appearing in AI answers. It’s a promise that the measurable picture moves, or you don’t pay for month 3.

How the math works (one keyword of three)

Below is one fictional keyword, before and after. In a real check we combine all three keywords, so every number is out of 75 instead of 25.

AGR = (sum of all readings, “20+” counted as 21) ÷ number of readings

Improved if: AGR(day 0) − AGR(day 60) ≥ 2.0  OR  Top3(day 60) − Top3(day 0) ≥ 8

In this example AGR went from 13.6 to 9.4. On this keyword alone, that clears the 2.0 bar.

Illustrative example — not a client result

Guarantee example, baseline gridIllustrative example. 5 by 5 map grid for the search “drain cleaning”. Average map rank 13.6, 0 of 25 points in the top 3, 0 points outside the top 20.1716161719161210131612959161310813171714121418DAY 0Illustrative example
Avg. map rank13.6Top-3 points0 / 25
Guarantee example, day 60 gridIllustrative example. 5 by 5 map grid for the search “drain cleaning”. Average map rank 9.4, 1 of 25 points in the top 3, 0 points outside the top 20.141091414986101110538111074911108101014DAY 60Illustrative example
Avg. map rank9.4Top-3 points1 / 25

Timeline

What happens, and when

  1. Week 1
    01

    Audit & baseline

    • We get access
    • Audit your profile and site
    • Baseline grid on 3 agreed keywords
  2. Month 1
    02

    Fix & build

    • Profile cleanup, categories and services
    • Citations and review requests switched on
    • First pages
  3. Month 2
    03

    Compound

    • Two profile posts a week
    • New photos, every review answered
    • New service or city pages
  4. Day 60
    Guarantee

    Checkpoint

    • Same grid, same settings
    • Both maps shared

    Not improved by the agreed measure? Month 3 is $0.

  5. Month 3+
    05

    Keep compounding

    Month to month
    • Monthly grid and AI visibility check
    • 1-page report and a 5-minute video

A good fit if you…

  • Run a residential HVAC, plumbing or electrical company with roughly 2–15 trucks
  • Work from one location and want more calls from the area around it
  • Have capacity for more jobs (or will soon)
  • Will give access and approve drafts in a reasonable time

Probably not a fit if you…

  • Need results this week (try ads while the foundation builds)
  • Want a ranking promise in writing
  • Operate from many locations or franchise territories
  • Want someone to buy reviews or invent addresses

Pricing

$995 a month. Everything above included.

Core planLimited pilot spots

Maps Pack Program

$995/ month

3-month minimum, then month to month. One client per trade per metro.

Pilot: first month $300. Limited pilot spots, in exchange for written permission to publish your results as a case study.

  • Google Business Profile management: categories, services, service area, 8 posts a month, photos, spam reporting.
  • Review engine: requests set up in your job software; every review answered within 48 hours.
  • On-site work: up to 2 new service or city pages + up to 5 on-page edits a month on WordPress, Wix or Squarespace.
  • Citations: cleanup and build of the main US directories in month 1.
  • Tracking: monthly 5×5 Maps grid on 3 core keywords, plus an AI visibility check across 10 fixed prompts.
  • Reporting: a 1-page monthly report and a 5-minute video walkthrough.

Add-on Lead Response & Follow-up is quoted separately once we know your phone setup and call volume.

Ask about add-ons

FAQ

Program questions

Why 3 keywords for the guarantee?

Three keeps the check focused on the searches that bring you real jobs, like “emergency plumber” or “AC repair,” and avoids padding the numbers with easy, low-value phrases. We agree on them together before the baseline is run.

Why does the grid center on my business?

Google weighs distance heavily. Centering on your address shows how far your reach extends from where you actually are, which is the honest way to measure progress.

What does “one client per trade per metro” mean?

If you’re our HVAC client in a metro area, we won’t take on another HVAC company there. We may work with a plumber or electrician in the same metro, since you’re not competing for the same searches.

Can I cancel after month 3?

Yes. After the 3-month minimum it’s month to month. Send a written note and we stop at the end of that billing month. Your accounts and everything we built stay with you.

What if my site isn’t on WordPress, Wix or Squarespace?

Tell us what it runs on in the audit form. If we can’t edit it safely, we’ll say so before you sign, and on-site edits can be handed to whoever manages your site.

Is there a setup fee?

No. Month 1 includes the setup work: audit, baseline grid, citation cleanup and build, and review request setup.

See your baseline before you spend a dollar

The free audit includes a starting grid, the fixes we’d make first, and whether your trade is still open in your metro.

Are you a business owner or an agency?
Business details

Exactly as it appears on your Google Business Profile

Do you have a Google Business Profile?

Or your service-area city, if you hide your address on Google

Is your profile set up with some reviews?

Written reply within 1 business day.

  • Free audit
  • Written day-60 guarantee
  • You own every account